Cooler Insights Pte. Ltd. - 105 Cecil St

Walter is as his name suggests, is cool and insightful. Definitely an expert in his field, but more importantly one of the most engaging people i've ever had the opportunity to be trained by. Kudos Walter!

Attended Walter's Social Media course and he shared very useful tools that i can use at work. His classes are very engaging and interesting. Thanks for your expertise and patience for guiding me!

Walter is an excellent trainer who is very generous in sharing his expertise. He is well versed in the digital space and keeps up to date with the latest trends. I would not hesitate to recommend him to others.

Cooler Insights understand the needs of their clients very well. They provides professional advices, suggestions and solution based on what their clients really needs. A very professional yet friendly team who is quick in your work and knows their job well! Thank you Cooler Insights for the quality work & solutions that you provided to us. Appreciates it.

I will recommend Cooler Insights without any hesitation. The team is professional, and knowledgeable. They really get to know the clients needs, and deliver a service that matches the needs. In the three projects we have worked with them on, they have superseded our expectations. I have nothing but great things to say. We will definitely be working with them in the future. 10 STARS from us at Shaws Preschool. Liane Shaw, Director

It was an enriching and pleasant experience working with Cooler Insights for the past 3 years. Walter and Tina have been incredibly professional, insightful and supportive. They are eager to learn my products and services in order to capture the essence of my business to create quality content for sharing digitally. They also share information and recommendations with me to keep improving our social media and digital presence. Whenever I’m in doubt from time to time, I appreciate them taking time to address my concerns. I am very pleased to find a dependable digital and content marketing agency who can partner me in leading Hwacheon Asia in our digital journey. I will not hesitate to recommend Cooler Insights to companies and business owners who need digital marketing advice and services.

We engaged CI to manage our social media. Professional, reasonability priced and hits our KPIs. In comparison with other agencies, CI is realistic, honest to the core and upfront when managing our expectations. Working with Walter and Tina has been such a breeze. The team is always accommodating when dealing with last minute requests and demands. We haven't look at other agencies ever since and already into our 2nd contract renewal.

Unfortunately the outcome of the deliverables from Cooler Insights did not manage to capture what my team had envisioned. We do appreciate the time, efforts and guidance provided by Cooler Insights in our journey of brand awareness. What I see is that there seems to be a communication gap in the vision of what my company should be achieving from the digital campaign. Based on the reports, the various posts created by your team did lead to engagement but it did not convert to any form of sales or walk-in. Being a professional Digital Agency, "we could try this" or "we could try that" to get the best methodologies implemented should have been clarified and aligned with the vision of my company. This would have led to a better return in terms of increased followers on both My Selection Facebook and Instagram platforms with followers commenting, sharing or liking the posts. Based on the metrics shared, the engament was low and the audience engaging with the advertisements were mainly women above 50 years of age, a wide disparity of the targeted audience. In terms of conversions, $310 from an existing customer brought in a revenue of just $100 ($310-$200). With a total investment of $6500, the overall returns do not justify the campaigns running. There were hardly any walk-in customers and those who did constituted passers-by. As for the 10 leads generated, only 3 responded to our phone calls with none showing up or wanting to take the conversation further. Regarding the ROI, we understood after discussing with Cooler Insights that this metric was not a metric Cooler Insights was focused on. This was the explanation of the non alignment between our visions. We were expecting some walk ins or conversion or a projection based on past Cooler Insights' client experience. I just wanted to share the outcomes of our collaboration with Cooler Insights and provide a clarity of what we hoped to achieve and what we achieved. We did appreciate their work and as of now we will try going with organic reach as Cooler Insights suggested.